Blogs. Twitter. Chats. Online networking groups. Communities. Forums. These mediums play an enormous role in how companies are perceived in the market place. Customers are savvier than ever in deciding what they’re going to buy and who they’re going to buy from. Personally, before I buy any electronics I go online and find out what people are saying about the product itself, but more importantly about the experiences they have had with the company. Hey, a television is a television, but how does the company treat its customers? That is the differentiator for me.
Like most consumers I am looking for companies that make good on their promises - what they say in the sales process better be consistent with my experience as a customer. If they promise me that service and support is accessible, reliable and effective and in the event of problems they will be there for me, then I expect that to happen. When companies don’t fulfill their promises, customers talk about it. And these companies can lose someone’s business, and not even know it, because of what people are saying about them. Take this example: [Read more →]
Tags: Food for thought, No Soup for You, Uncategorized by dawnedmunds
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