I bet it wasn’t this cool…….just sayin’ imagine getting designer shoes for free, in your size- that cool! As my 5 year old says, Totally Wicked.
I was lucky enough to be part of the myshelterhelper team, check it out! Serious props goes to GangPlank for everything you do to support start ups and Phoenix geeks :). Read the coverage from Tech Crunch- yep, its real!
September 2008: PlumSoup has begun work for its premier client, iLinc Communications, based out of Phoenix. iLinc, led by CEO James Powers, is a web conferencing provider that is revolutionizing the way organizations meet and communicate. iLinc offers its customers a SaaS model or a traditional software purchase model. By developing a comprehensive roadmap of proven customer management strategies and detailed plans, PlumSoup is helping iLinc achieve its goal of providing an unmatched customer experience to its hundreds of thousands of small business, corporate, government and higher education users.
People often equate customer satisfaction with customer loyalty, which I find pretty perplexing because they are not the same animal. Case in point: For about 4 years I went to the same upscale hair salon here in Scottsdale and I saw the same wonderful hairdresser the entire time- that is fairly unheard of in the hair-dressing world. But I kept going, despite a long drive from my home, because I really liked the salon, but more importantly I loved the way Gusty (yes, that was her name, not short for anything, just Gusty) styled my hair. [Read more →]
There I am, at least once a week at the grocery store deli counter, waiting in some haphazard line, really more of a crowd or gathering, hoping everyone else is as fair as me and knows who got there in what order. The longer the wait the more milling and wandering occurs and the order becomes unknown again, which always leads some major rule follower to go the beaming red, much dreaded number dispenser. Why we do this is beyond me, when has anyone ever seen the deli counter person use this system and call out numbers? Never. Maybe they are afraid to yell out numbers? Not sure really. Nonetheless, now that somebody has taken a number, we all have to pull down a number, which later ends up on the floor. Well, today something truly amazing happen at my Fry’s grocery store, no they didn’t bail out another bank or airline- but close……
Found one of the articles I referenced in my last post….here it is ….
Microsoft’s Plan for In-Store Customer Service Reps
I’m starting to feel bad for Microsoft PR, who’ve been tasked with defending these Microsoft ads featuring Bill Gates and Jerry Seinfeld. I just didn’t connect with the first ad, which barely mentioned Microsoft and didn’t do much to tell me why I should like their products in a competitive market. The second ad, which aired tonight, was more of the same.
The setting is a normal family. Gates and Seinfeld are staying with them to connect with “real people.” The idea is to show that Microsoft has connected with “over a billion people.” Bill and Jerry explain:
Bill: Why are we doing this again?
Jerry: Why bill? Because as we discussed, you and i are a little out of it. You’re living in some kinda moon house hovering over Seattle like the mothership. I’ve got so many cars I get stuck in my own traffic. We need to connect with real people.
I guess this is still a warm up act to the real thing, which will presumably get into more details on what Microsoft does and will do to connect people.
But here’s my problem. The idea of the campaign seems to be to show people how great Microsoft products are. The “real people” as they keep calling them are being reached out to so they can understand and grow to love these products.
But…If Bill (and therefore Microsoft) is not already in touch with real people, then their products may not be, either. By spending time with real people, the logic flow suggests they’ll be able to build better products.
In other words, Microsoft is highlighting the fact that they are out of touch. But instead of saying they’ll mingle with real people to build better products, the message seems to be that the real people need to get with the program.
In other words, I’m confused. Perhaps I’m just over thinking the whole thing.
The long uncut version:
Website: microsoft.com Location: Redmond, Washington, United States Founded: April 4, 1974 IPO: March 13, 1986 Microsoft is a multinational computer technology corporation. They are a veteran software company, best known for their Microsoft Windows operating system and the Microsoft Office suite of productivity software, but they have also ventured into… Learn More
Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0
[From Bill Gates/Jerry Seinfeld Commercial #2: I Remain Confused]
