More vs. enough
Thanks Seth for reminding everybody of the 2nd curve, and more importantly, how critical it is to clean up your act! If you are trying to improve your customer retention, or increase wallet share, you better make sure you have your “hygiene” in order.
Nothing will cause your customers to defect faster than bad hygiene, yet every day we see companies putting an expensive suit, fancy Italian shoes, silk tie and all the fixin’s on an unshaven, bad hair cut, bad breath, BO stinkin’ product. Thanks Seth for providing us another great way to simply get folks the message- keep it clean people! Check out Seth’s post….
